Two Bros
Social Media marketing for the restaurant.
Social Media Digital
Two Bros, situated in the bustling city of Mumbai, was a dynamic fast-service pizza establishment that operated on a kitchen-only model, offering convenient takeout and delivery options.
Throughout my tenure at Utopian Media, I had the privilege of collaborating closely with Two Bros from the very beginning of their journey. Our work involved creating impactful marketing campaigns that effectively showcased the unique attributes of Two Bros' pizzas. With an array of distinctive flavors and toppings, the creatives emphasized these enticing combinations, enticing customers to indulge in a delightful culinary experience.
The campaigns also incorporated compelling offers that aligned with Two Bros' overall marketing strategy. By strategically crafting promotions and discounts, we aimed to generate interest and entice customers to explore the delectable offerings of Two Bros. The visual aesthetic of the creatives was designed to evoke a sense of cheerfulness and intrigue, utilizing a vibrant yellow cab color paired with sleek black accents. This color scheme aimed to resonate with our target audience of young millennials and office workers who appreciate exclusive and novel experiences, with a touch of surprise.
To effectively communicate the brand's unique selling propositions (USPs), the creatives incorporated a blend of vector graphics and captivating imagery. These visuals were carefully selected to highlight the distinct features and benefits of Two Bros' pizzas, enticing potential customers and conveying the brand's commitment to delivering exceptional quality and taste.
