KYSS, established in 2020, identified a pressing requirement in the small business sector for a robust and dependable GST compliance system.

JitFin Co strives to make growth finance a reality for 64 million small businesses, vital to large corporations' supply chains, using data and technology to solve the challenge of financial access.

This project seeks to revamp our clients' advertising strategy for the diverse Indian audience, especially in Tier 2 and 3 cities where small kirana shops are a key focus. The previous reliance on vector graphics proved less effective, prompting a shift to real images of relatable individuals. By aligning with the unique dynamics of these cities, we anticipate a more engaging and effective approach in conveying our clients' brand message, forging a deeper connection with the target demographic.