Elleys' Modular
Product Visualisation and Catalogue Design for Elleys' Electric
Product Visualisation Layout Design Catalogue design
Elleys' is a distinguished manufacturer of domestic household electrical modular switches and accessories, asserting its position as a leading company in India.
Having previously created compact brochures for distributors and retail stores, the company entrusted me with a substantial undertaking: designing an expansive catalogue encompassing their entire product range. The catalogue aimed to provide comprehensive information on each product, showcasing the diverse shapes of plates and switches available. Additionally, it emphasized the material options offered, illustrating how their products cater to consumers across various price ranges, from budget-conscious to premium.
It sought to captivate both architects and end-users who would be perusing it for the first time.
The catalogue was meticulously crafted to strike a balance between lifestyle-focused imagery and product-focused details. With careful consideration given to the target audience, the catalogue served as a powerful tool to showcase Elleys' extensive product line, pricing and effectively communicating their commitment to meeting the needs of every type of consumer.
