Eat Around The Corner
Social Media marketing for the restaurant.
Social Media Emailer Digital
Eat Around The Corner is a contemporary and sleek cafe that offers a delightful selection of homemade light meals, conveniently available over the counter.
Throughout my tenure at Utopian Media, I had the opportunity to collaborate with Eat Around The Corner on several impactful marketing campaigns. Our focus was primarily on their social media presence, where we designed and executed engaging strategies to enhance their brand visibility and drive customer engagement. The campaigns encompassed diverse initiatives, including festive emailers that showcased seasonal products available for a limited time.
The creative designs developed for Eat Around The Corner were strategically tailored to resonate with the young and dynamic customer base. Each creative piece was meticulously crafted to evoke a sense of excitement and anticipation, mirroring the experience of enjoying a delicious meal while immersing oneself in the world of cinema. By leveraging the familiarity and appeal of famous movies, we sought to establish a connection between the brand and its target audience, sparking interest and encouraging them to indulge in the culinary delights offered by Eat Around The Corner.
The conceptual nature of the creatives allowed us to showcase the unique product offerings in an engaging and memorable way. Careful attention was given to typography, ensuring that it aligned with the brand's modern and minimalist aesthetic while effectively conveying key messages and enticing customers to explore the menu.
The Diwali-themed emailer was designed to highlight the delectable festival delicacies, particularly the chocolate and truffles, which served as perfect gift options for loved ones. The visual elements and color scheme were carefully selected to capture the essence of Diwali, incorporating vibrant and radiant hues that resonated with the festive spirit.
The brown tones reminiscent of chocolate were prominently featured, creating a sense of indulgence and luxury associated with the festival season. By leveraging these colors, we aimed to evoke a feeling of warmth, richness, and excitement that would entice the recipients of the emailer to explore the enticing offerings.
The design layout and imagery were thoughtfully crafted to showcase the exquisite chocolate and truffle creations, enticing the viewers with their luscious appearance and inviting presentation. Attention was given to the visual composition, ensuring that the images were visually appealing and mouthwatering, while also aligning with the overall brand aesthetics.
The success of the emailer campaign is evident in the significant response it generated. With a total of 854 orders placed, it demonstrates the effectiveness of the design, messaging, and overall presentation in capturing the attention and interest of the target audience. The emailer successfully communicated the appeal of the festival delicacies, prompting customers to take action and make their purchases.
