Eastman
Exploratory brand expression and social media marketing for Eastman.
Social Media Corporate Identity
Eastman Auto & Power Limited (EAPL) is a prominent company specializing in the manufacturing, supplying, and exporting of diverse energy storage solutions and solar solutions. With state-of-the-art manufacturing and research units based in India, EAPL has established itself as a leader in the industry.
During my tenure at Utopian Media, I had the opportunity to work with Eastman Auto & Power Limited (EAPL) on a diverse range of projects, encompassing the creation of impactful deliverables such as social media creatives, a comprehensive brand manual, and a meticulously crafted vector infographic tailored for SEO purposes.
The work included designing captivating creatives for their social media platforms, aligning them with their overall marketing strategy. The objective was to effectively promote their products while maintaining brand consistency and enhancing their online presence.
In addition to social media creatives, I also had the responsibility of creating a comprehensive brand manual. This document served as a guide to ensure accurate internal communication and consistent brand presentation to the target audience. By defining brand guidelines, voice, and visual identity, the brand manual aimed to strengthen EAPL's brand perception and maintain a cohesive brand image across all touchpoints.
Furthermore, I created an engaging infographic as part of an SEO strategy. This infographic was designed to drive organic traffic, enhance user engagement, and improve search engine visibility. By presenting valuable information in a visually appealing and easily digestible format, the infographic served as a valuable tool for capturing the attention of the target audience and boosting EAPL's online visibility.
Through these efforts, I collaborated closely with EAPL to effectively promote their products, ensure brand consistency, and enhance their digital presence in alignment with their marketing objectives.
